How important is brand voice and stewardship? Just ask Black Sabbath. When the original members got together to record their first new album in 35 years, they hired Rick Rubin to help them recapture their original dark, heavy, early 70’s sound, and did such a good job, they now have the #1 album in the U.K. – their first time since 1970. How Ozzy can sing so well when he can’t even talk is still a mystery to me. I guess that’s just one more piece of the Black Sabbath b(r)and puzzle.
Music to suit: Black Sabbath, God is Dead?
(Source: YouTube, Dylan Collins)