“If you can't explain it simply, you don't understand it well enough” ~Albert Einstein
“We can't solve problems by using the same kind of thinking we used when we created them” ~Albert Einstein
"Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted" ~Albert Einstein
"There are times when it may be necessary to be wrong in order to be right at the end. This can happen when one is judged wrong according to the current frame of reference and then is found to be right when the frame of reference itself gets changed. Even if the frame of reference is not changed, it may still be useful to go through a wrong area in order to reach a position from which the right pathway can be seen" ~Edward de Bono
"A cry of 'cheating' always reveals the use of certain assumed boundaries or limits" ~Edward de Bono
"Six degrees of separation doesn't mean that everyone is linked to everyone else in just six steps. It means that a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those special few" ~Malcolm Gladwell
"A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts" ~William Strunk
"If you are depressed, you are living in the past. If you are anxious, you are living in the future. If you are at peace, you are living in the present" ~Lao Tzu
The Marketing Lens 