Glad to hear the U.S. government finally voted in favour of raising the debt ceiling this week – after a 2-week government shutdown just to reach ‘consensus’. Wow. Talk about a broken system. They’d probably be further ahead using public crowdsourcing and SurveyMonkey next time around … which would be … January! Nice.
Music to suit: Bela Fleck, Flight of the Cosmic Hippo
(Source: YouTube, Musico Ecletico)
Ever wonder what McDonald’s food is actually made of? How they make it? Why it looks the way it does? You’re not alone. For years, McDonald’s has been dogged by questions like these and by the urban myths that spread as ‘answers’ to these questions in the absence of a proper forum for customer/company dialogue. Until now, that is. McDonald’s new ‘Our Food. Your Questions.’ social media campaign provides customers with the opportunity to ask questions online and get answers directly from McDonald’s that are posted and public on the Our Food. Your Questions. website. Answers are also shared on popular social media networks, including YouTube, where several of McDonald’s video answers have been viewed over 2 million times by curious customers. Here’s 5 remarkable program elements that get my attention and my vote for McDonald’s Canada as 2012 Marketer-of-the-Year.
Finished my U of T Digital Marketing course this week. What a great course. Makes me wonder though … do they actually grade my final exam paper … or just scan it for keywords and use a complicated algorithm to predict my likely score … the future is definitely funky!
Music to suit: Grover Washington Jr, ‘Masterpiece’
(Source: YouTube, sargentstedanko668)