Government accountability for proper debt management, protecting the environment and making it harder for people to shoot each other … sounds a lot like 2009, 10, 11 and 12 Wish Lists. Here’s to a better 2013 and a positive end to the current unhealthy 5-year trend.
Music to suit: Elvis Costello, ‘(What’s so funny ’bout) Peace, Love and Understanding’
Source: YouTube, iConcertsTelevision
Looking forward to Christmas in Montreal. Cold and snowy, since 1642. Perfect.
Music to suit: Beau Dommage, ’23 Decembre’
Source: YouTube, grandmerelou
Ever wonder what McDonald’s food is actually made of? How they make it? Why it looks the way it does? You’re not alone. For years, McDonald’s has been dogged by questions like these and by the urban myths that spread as ‘answers’ to these questions in the absence of a proper forum for customer/company dialogue. Until now, that is. McDonald’s new ‘Our Food. Your Questions.’ social media campaign provides customers with the opportunity to ask questions online and get answers directly from McDonald’s that are posted and public on the Our Food. Your Questions. website. Answers are also shared on popular social media networks, including YouTube, where several of McDonald’s video answers have been viewed over 2 million times by curious customers. Here’s 5 remarkable program elements that get my attention and my vote for McDonald’s Canada as 2012 Marketer-of-the-Year.
Dec 21 2012: end of the Mayan Calendar Great Cycle … but the end of days?
Makes you wonder. What practical value is there creating a calendar with a special long cycle that takes 5,000 years to go through once? All this really gives you is 4,950 years to dream up doomsday prophecies for the end of the cycle … predictable.
Music to suit: Tuatara, ‘Dark State of Mind’
(Source: YouTube, gabriel72r)
Finished my U of T Digital Marketing course this week. What a great course. Makes me wonder though … do they actually grade my final exam paper … or just scan it for keywords and use a complicated algorithm to predict my likely score … the future is definitely funky!
Music to suit: Grover Washington Jr, ‘Masterpiece’
(Source: YouTube, sargentstedanko668)
The Marketing Lens 